The Milan Winter Olympics have officially kicked off, and what better way to celebrate than with a star-studded bash at the iconic Ralph Lauren Palazzo? But here’s where it gets glamorous: this isn’t just any party—it’s a fusion of Italian elegance and all-American spirit, hosted by a brand that’s been dressing Team USA since 2008. Nestled on Milan’s Via S. Barnaba since 1999, the Palazzo’s Italianate stone, majestic columns, and archways set the stage for an evening that blended Olympic excitement with high fashion.
Ralph Lauren’s role in the Olympics goes beyond just clothing; it’s about capturing the essence of American pride. This year’s collection for Team USA is a standout, featuring everything from leather aviator jackets reminiscent of Ralph Lauren’s early days selling ties in the late ‘60s to snow-white duffel coats. Speaking of which, Usher arrived in one of those very coats, delayed by none other than the Olympic flame itself. And this is the part most people miss: beneath that duffel? A sharp navy suit that turned heads when he stepped into the showroom.
David Lauren, the brand’s chief branding and innovation officer, shared a poignant observation: the Olympians they work with exude “humility and understatement.” Despite their confidence, it’s their focus, discipline, and relentless training that truly impress the Ralph Lauren team. “They’re incredible representatives of America,” he noted, a sentiment that resonated throughout the evening.
Inside the Palazzo’s atrium, the energy was electric. Guests like Maggie Rogers, Marisa Tomei, Benito Skinner, and Shaun White mingled over margaritas and Champagne. Comedians Bowen Yang and Matt Rogers, hosts of the Las Culturistas podcast, added a playful twist, jokingly casting Ashley and Mary-Kate Olsen as their fantasy bobsled teammates. When asked about their Olympic dreams, Yang and Rogers didn’t hold back. “Speed-skating for him—he was a track star growing up,” Yang said, pointing to Rogers. “And ski-jumping for Bowen. There’s something so glamorous about launching into the air. I’d love to see him fly,” Rogers quipped.
Usher, meanwhile, pondered his own Olympic fantasy. “Curling could be fun,” he mused, before settling on snowboarding. But here’s the controversial part: when pressed for specifics, he chose halfpipe over downhill, naming Shaun White as his dream coach. Is halfpipe really the cooler choice, or is downhill the ultimate thrill? Let’s debate that in the comments.
As the night unfolded, it was clear: Ralph Lauren didn’t just host a party—they created a moment. A moment that celebrated athleticism, fashion, and the unifying power of the Olympics. Now, we want to hear from you: Which winter sport would you switch careers for? And do you think Usher made the right call with halfpipe? Let the games—and the discussion—begin!
