Bold claim: Michael Kors’s Spring 2026 campaign proves that effortless Riviera chic can be both aspirational and approachable. And this is the part most people miss: the magic lies in how the brand blends relaxed elegance with a touch of playful storytelling.
Michael Kors has unveiled its Spring 2026 ad campaign, shot in Saint-Tropez by Lachlan Bailey. The imagery pairs longtime muse Suki Waterhouse with the brand’s newest ambassador, actor and producer Danny Ramirez, presenting a dynamic duo that embodies the season’s mood.
In the visuals, Waterhouse and Ramirez wear looks that embody Saint-Tropez’s carefree sophistication, styled by Emmanuelle Alt. The campaign captures the Riviera’s laid-back glamour and the thrill of travel in style, inviting viewers to imagine themselves indulging in a sun-soaked, fashion-forward lifestyle.
The collection fuses French-inspired elements—stripes, lace, soft ruffles, and tailored blazers—with an easygoing aura. Key pieces highlighted include the brand’s hero handbags, such as the Hamilton Moderne and the Nolita, complemented by a spectrum of shoes and accessories that range from chic to artisanal craftsmanship.
“Stunning natural beauty, rustic charm, effortless glamour—Saint-Tropez has it all,” said Michael Kors, marking the designer’s 45th anniversary in business. “It’s the perfect backdrop for our spring campaign, which is all about relaxed sophistication. I couldn’t be happier with how Suki Waterhouse and Danny Ramirez, whom I’m thrilled to welcome to the Michael Kors family, brought the season to life.”
A standout feature is a series of lighthearted film vignettes that celebrate Saint-Tropez and Kors alike. Waterhouse and Ramirez inject humor into their roles, leaning into the town’s free-spirited vibe and playfully showcasing Kors’s signature aviators alongside the season’s bags and accessories.
The campaign also spotlights local artisans, artists, chefs, and other South of France talents through companion stories, offering travelers inspiration while underscoring Michael Kors’s long-standing association with travel.
The global rollout will unfold this month across digital channels, social platforms, and traditional outdoor media, inviting audiences worldwide to experience the collection’s blend of travel-ready style and refined craftsmanship.
